The adidas Consortium Sneaker Exchange

After the success of the Consortium Tour, for 2017, adidas have just announced the ADIDAS CONSORTIUM SNEAKER EXCHANGE inviting retailers to partner up and collaborate with one another on models, creating something new and wholly unique.

Successful collaboration requires successful communication, working to establish common ground and shared narratives. The results are top-level executions upon which all parties leave their firm mark with authenticity true to themselves, their new found partner and adidas. In the words of adidas themselves, these collaborations will present retailers with a new and interesting set of challenges unlike any previous Consortium project. Sneaker Exchange will push the boundaries in which ideas are shared, pull each partner from its safe space, push its sense of collaboration into new and exciting territory.

Sneaker Exchange will include one monthly drop over the course of 2017 in which two selected retailers will work together to create a bespoke sneaker pack of two silhouettes. Each pack will draw on models new and old. We’re expecting to see models moved into new categories, with repurposed functionality and perhaps some interesting hybrids. Reminiscent of the previous 3 Way collaborations we’ve seen in the past, this new concept should result in some truly exciting products.

The ADIDAS CONSORTIUM SNEAKER EXCHANGE starts in JANUARY 2017: as always, keep posted to The Drop Date for the latest updates. In the meantime, you can check the current adidas Consortium selection at FOOTPATROL via the banner below.