ALIFE / FOOTPATROL LAUNCH EVENT RECAP

With the release of their apparel collection imminent, FOOTPATROL and ALIFE threw a party, as you do nowadays.

The event kicked off with an in-store preview of the eleven-piece collection, which is looking absolutely top-drawer we might add, before moving around the corner to The George Pub. Now while we enjoy launch events as much as the next guy, they tend to follow a somewhat similar formula: everyone has a few beers and a chinwag—it’s all very civil. With Breaks Agency at the helm, this was eschewed in favour of a good, old-fashioned knees-up. With the bar tab covered and banger after banger on the speakers thanks to The Spot, it wasn’t long before things started heating up. This was most definitely one that won’t be forgotten; there’s something truly memorable about watching someone get a whine at 8:32 on a Wednesday night.

Thanks and praise be to FOOTPATROL, ALIFE and BREAKS for their excellent hospitality. The capsule collection releases tomorrow 13 NOV 2015 at 08:00hrs GMT via the link-through below.

Images: BREAKS