Black and Gum: showcasing one of The Drop Date’s favourite colourways with NIKEiD

Opinions are like outsoles: every shoe has one. And in our opinion they should preferably be of the gum variety, providing the perfect finishing touch to a premium black upper. So we picked four of our favourite models from the wide range on offer with NIKEiD and reworked them to showcase the marriage-made-in-colourway-heaven that is BLACK AND GUM (plus a little extramarital excitement courtesy of a speckled white midsole).

There’s something about the combination of black and gum that just works: an all-black upper is a killer look for any silhouette, and the soft, natural gum colour pops beautifully against darker tones. Thankfully, Nike are fully aware of the gum sole’s appeal and have included it as an option on a wide range of their customisable styles. We chose four NIKEiD models with premium materials and strong textural contrast to add interest to the blacked-out uppers. The NIKE AIR FORCE 1 MID PREMIUM WILL LEATHER GOODS ID uses the Oregon-based craftsmen’s rich leather to enhance an already-iconic style. The NIKE AIR PRESTO MID UTILITY PREMIUM PENDLETON iD pulls off the same trick using premium wool supplied by another of Nike’s Oregon neighbours, Pendleton Woolen Mills. The NIKE AIR MAX 90 iD puts a smarter spin on a sporty favourite, while the NIKE AIR PRESTO ULTRA FLYKNIT iD brings the classic colourway firmly into the future with its Flyknit upper and speckled midsole detail.

Take a look at The Drop Date’s creations in the video above, and click on the banners below to create your own ideal shoe with NIKEiD. And for those still struggling with gift ideas, your problems are solved: it’s not too late to buy a NIKEiD GIFT CARD for a lucky friend or family member, guaranteeing them a very merry Christmas indeed (and ensuring you a full year of kudos in the process).