FOOTPATROL x REEBOK VENTILATOR HOTSTEPPER – LAUNCH EVENT ROUNDUP

 

With the release of their 25th anniversary REEBOK VENTILATOR ‘HOTSTEPPER’ imminent, FOOTPATROL cleared the shelves and flung open their doors for a good old-fashioned shop party last night, put together by the BREAKS MAG crew.

The ‘Hotstepper’ is inspired by the explosive rise in popularity of aerobics in the ’90s and draws its aesthetics from the local leisure centres where, once upon a time, you might go to catch a class. Always ones to extend the metaphor to the shop floor, this time the Soho Steppers brought in a range of exercise paraphernalia to transform the space into a makeshift gym, complete with two security guards who looked like they’d spent a lot of time there. Upon entry everyone was gifted a key that had a chance of opening one of the 16 lockers present; no such luck for us but others went home much better equipped than when they arrived!

With an excellent attendance on an already warm summer evening, it started to feel like we’d moved on to the sauna from the exercise class, but that was quickly remedied by a cold beer—thanks be to Reebok and FP for the hospitality on that front!

The FOOTPATROL x REEBOK VENTILATOR 25th ANNIVERSARY ‘HOTSTEPPER’ drops tomorrow 23 MAY 2015, you can find all the release details via the link-through below.