The Shox was the first sneaker model to ever boast energy-returning technology. As the sneaker's columns collapse towards the centre of the heel when it hits instead of the edges of the heel, it absorbs the impact more efficiently than other cushioning technologies.
Designed to help reduce the risk of injury, its hollowed columns are made of energy-efficient foam and a Pebax dispersion plate that contribute to a stable, responsive feel, and forward propulsion.
Noteworthy Collabs
British rapper Skepta collaborated on the Shox TL in 2019, releasing a bold red, black and silver colorway that boasted a striking red Shox midsole and 'SK SHOX' branding on the tongue.
Neymar Jr also collaborated on the model, releasing a Black/Gold colorway that featured Neymar's signature flipped Shox logo on the tongue tabs. It quickly became popular among both football fans and sneakerheads.
Continuing to evolve every day, with new iterations like the Shox TL Mid and the Shox Gravity appearing on the scene, the legacy of the Nike Shox lives on.
The impact of the model has left a sizeable mark on athletic footwear innovation, and there can be only good things to come.
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