Keep it simple with the A.P.C. SS18 COLLECTION

Style never goes out of fashion, and we’ve showcased some of our favourite pieces from the A.P.C. SS18 COLLECTION for proof.

The Parisian powerhouse has been showing men how to dress since 1987, well before many of today’s brands were even a twinkle in a hypebeast’s eye. Trends come and go, but there will always be room for clothing that can take you from weekend drinks in the sun to date night without even having to think about it – and those just happen to be two pastimes where the French consistently score top marks. For A.P.C.’s new collection, Gallic chic gets dressed down with a nod to classic American athletic gear to create a range that’s equal parts suave and relaxed, the sartorial version of that French guy your girlfriend met on holiday but tells you not to worry about. T-shirts are embellished with bold but soft-handled logo prints, hoodies come in the perfect fit with subtle A.P.C. U.S. star branding, denim gets washed out for summer, and accessories pay homage to street style through a refined menswear lens.

We’ve styled some of the highlights from the A.P.C. SS18 COLLECTION from a London perspective to capture the early days of spring. Take a look at the imagery below, and hit the banners to shop the latest A.P.C. releases now with MATCHESFASHION.COM.