ALPHATAURI are a new brand focussed on delivering high quality, technical garments.
To launch the AW18 collection, the AlphaTauri brand has worked in collaboration with the renowned Christopher Raeburn Studio in London, bringing a new-age, urban aesthetic to this season’s campaign.
The Raeburn Studio is well known for its innovative creative work, this time bringing the AlphaTauri brand to life through a short film and striking campaign imagery.
The AW18 collection offers a high-quality range for men and women with a focus on outerwear. Innovative, high-grade materials have been used throughout the collection, including the Taurex® technology; a titan mineral technology developed together with Schoeller Textil AG that reflects energy radiated from the body back to the wearer, thus accelerating regeneration and enhancing wellbeing. Other technologies include Primaloft Gold® Insulation, a super-lightweight, water resistant material which has the heat-retention properties of down, yet contains 35% recycled fibres. Key pieces within the collection include the menswear parka KOOV and womenswear trench KAAV, which feature some of the innovative technologies mentioned above, as well as NanoSphere®, a textile finish which repels water, oil and dirt. Both styles also feature welded seams and AquaGuard® Zipper to protect the wearer from wet weather, as well as a C_Change Membrane® that guarantees breathability and a smart travel system which allows easy packing on the go.
The ALPHATAURI range is AVAILABLE NOW. Have a look at the images and CLICK THE BANNERS TO SHOP…