Behind the brand: CARHARTT WIP launches its new magazine WIP ISSUE 1

WIP ISSUE 1 is the first instalment of the new magazine from CARHARTT WIP, and it’s available now free of charge.

The legendary Detroit brand is no stranger to the world of print, having previously released its own zines and brand books alongside ‘The Carhartt WIP Archives’, a mighty tome published in partnership with Rizzoli. WIP Issue 1 continues where the previous projects left off, exploring the wide scope of Carhartt’s DNA. With many other brands, this would just be a hollow marketing exercise; but then most other brands haven’t been adopted and adapted over the years by quite so many subcultural movements as Carhartt has. The label’s mix of commercial success and cult appeal is reflected in insightful articles on everything from skateboarding to graffiti to music via architecture, art, photography, bootlegs and a tribute to Trojan Records. Oh, and there’s a Spring/Summer Carhartt WIP editorial too in case you thought they’d forgotten about clothes.

WIP ISSUE 1 from CARHARTT WIP is AVAILABLE NOW free of charge in all Carhartt WIP stores globally. Take a look below, find your nearest store here, and click the banner to shop the latest CARHARTT WIP releases now.