The END MILAN EDITORIAL shines a light on the NEW GUARDS GROUP.
Founded in 2015 in Milan, the NEW GUARDS GROUP is a collection of progressive brands that sit under one Italian umbrella. Compromised of an impressive collection of brands that include OFF-WHITE, HERON PRESTON, PALM ANGELS and MARCELO BURLON, the New Guards Group sought to dismantle traditional concepts of luxury and usher in a new wave of contemporary consumerism. Founder Marcelo Burlon summed up the intent of the collective with the simple sentence “we’re not part of the system, we don’t want to be”.
Retail powerhouse END have put together an elegantly minimal editorial that features the best of what the group has to offer for AW18.
All products from the END MILAN EDITORIAL are AVAILABLE NOW. Check the images and the collections can be shopped by CLICKING THE BANNERS BELOW…