[ 28.7.12 HIGHSNOBIETY ]

Entering the world of knitted running shoes is adidas as they reveal the launch of the adiZero Primeknit, their first one-piece upper performance runner, using a new seamless engineering technology making the complex beautifully simple.

The shoe ensures lightweight comfort and less waste – traditional sports shoes are constructed from several different pieces, whereas this breakthrough method digitally knits the entire upper in just one.

Read the full article on HIGHSNOBIETY here…