adidas Mi Ultraboost Rainbow: On-Foot Shots

Launched in the UK and Europe last month, we finally got a grip on the ADIDAS MI ULTRABOOST RAINBOW and shot it up close and personal on the streets of London for our on-foot series.

Featuring the same revolutionary features as the traditional UltraBOOST design – including the ultra-cushioned BOOST enhanced midsole, dual-density Torsion System, and Continental Rubber outsole – the mi edition adds a series of customisable options that allow customers to dabble in design and create their own style.

The Primeknit upper features an eye catching rainbow heel design and there are options to customise elements of the upper, outsole, tongue and laces in a variety of colour options. We got our hands on the perfectly understated black and grey colourway for our revealing on-foot photo series, which captures the versatile model in all its glory.

The rainbow options were strictly limited and are not currently available, but the rest of the ADIDAS ULTRA BOOST collection is AVAILABLE NOW: click the banner below to shop the range with ADIDAS.