The adidas Originals EQT Creator Studio Opens This Weekend…

The ADIDAS ORIGINALS EQT CREATOR STUDIO pop-up opens its doors for a seven-day run in Central London this weekend…

To celebrate the ongoing renaissance of their early ‘90s Equipment range, adidas are launching a physical pop-up studio space in the heart of London. Promising to be an interactive and immersive extension of the stripped back product range, the EQT Creator Studio reflects the range’s minimal mentality by exploring the essentials of design and creativity across music, art, fashion and footwear with a host of gigs, talks, workshops, and unmissable guest appearances.

Electronic music poster boy Jamie xx kicks off the studio’s seven-day run this Saturday with a special live performance, which will then be followed by appearances from Kojey Radical, online music platform GRM Daily, legendary Factory Records designer Peter Saville, and photographer Nick Knight throughout the duration. Tickets to all events at the EQT Creator Studio are available now via ticketing app DICE.

The ADIDAS ORIGINALS EQT CREATOR STUDIO opens on SATURDAY 19 AUGUST and runs until FRIDAY 25 AUGUST at Victoria House, Southampton Row, London. Make sure your look is fully on point by shopping the latest product at ADIDAS on the banner below.