The adidas Originals London Campus Pack Celebrates the Brand’s New East London Flagship Store

This Thursday, ADIDAS ORIGINALS opens the doors to its new flagship store on Hanbury Street, in the heart of East London. To celebrate the opening of this new location, a special ADIDAS ORIGINALS LONDON CAMPUS PACK is dropping in-store, limited to just 200 pairs.

This incredible new flagship location will act as a hub for local creatives to meet, network and bring their ideas to life. In addition, the space will showcase and distribute handpicked drops, limited edition products and select apparel seasonally. As an incubator of local subculture, the new spot will showcase projects from London creators via a permanent activation wall which will be installed in the store. Visitors will see British heritage ingrained in elements of the store’s interior: there are reclaimed doors from The British Museum, a bespoke steel shoe wall and reclaimed flooring throughout the 177 square meter space, further establishing the store’s London relevance.

Exclusively available in-store, the special edition adidas Originals Campus pack is defined by region, with a strict run of just 50 individually-numbered pairs. The shoe will feature exclusive heel and sock liner artwork as well as punched-through N, E, S, W letters for the respective edition on the tongue. This special edition of the Campus pays homage to London and features the finest suede by England’s premium leather manufacturer, Charles F. Stead. Highly respected for its soft touch and luxurious feel, the deluxe suede reinforces the ethos of the both the store and the adidas Originals brand.

The ADIDAS ORIGINALS LONDON CAMPUS PACK is due to release exclusively at the new ADIDAS ORIGINALS flagship store in East London on THURSDAY 12 OCTOBER: check out the new space at 15 Hanbury Street, London E1 6QR (opening hours: Mon-Sat 10am-8pm Sun 12pm-6pm). In the meantime, you can see the latest footwear at ADIDAS ORIGINALS by clicking the banner below.