Perfectly Pixelated: adidas Originals x Sneakersnstuff Datamosh Pack - The Drop Date

Perfectly Pixelated: adidas Originals x Sneakersnstuff Datamosh Pack

2017-05-05T11:03:41

adidas originals x sneakersnstuff datamosh pack

The ADIDAS ORIGINALS X SNEAKERSNSTUFF DATAMOSH PACK is inspired by the manipulation of data for visual gain, and there are a few of your favourite grime MCs involved too…

After dropping the slightly more conservative Shades of White V2 Pack earlier this week, Sneakersnstuff join forces with adidas Originals once again, this time to take a shot at the brand’s Boost-charged NMD_R1 Primeknit silhouette.

The two piece pack is inspired by datamoshing, which is a process of manipulating the data of media files to achieve visual or auditory effects once the files are decoded. The Primeknit white uppers are decked out in a pixelated pattern in two colourways, with either an orange or blue dominated shade resting on top of a comfort-filled Boost midsole. The rest of the sock-like shoe is kept simple, making this a personality-packed collab that’s pretty easy on the eye too.

What’s more, the collaboration calls on UK grime legend D Double E and rising star Elf Kid to activate the campaign with a video was shot by datamoshing supremos Tim & Barry with an exclusive soundtrack from Dullah Beatz. The squad will meet again for an online release party with Just Jam, featuring live performances from D Double E, Elf Kid, and friends. Taking place on May 9th at 7 PM (GMT), be sure to tune in via Sneakersnstuff’s Facebook page.

The ADIDAS ORIGINALS X SNEAKERSNSTUFF DATAMOSH PACK drops on FRIDAY 12 MAY at all SNEAKERSNSTUFF stores and online. Check out the full campaign by following the video below.

adidas sneakersnstuff datamosh pack

originals x sneakersnstuff datamosh pack

adidas originals x sneakersnstuff datamosh pack

datamosh pack

adidas originals x sneakersnstuff datamosh pack

adidas originals x sneakersnstuff datamosh pack

adidas originals x sneakersnstuff datamosh pack

adidas originals x sneakersnstuff datamosh pack

adidas originals x sneakersnstuff datamosh pack

adidas originals x sneakersnstuff datamosh pack

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