ADIDAS ORIGINALS XENO ‘BLACK PACK’

Inspired by a snake from Southeast Asia, the ADIDAS ORIGINALS XENO ‘BLACK PACK’ introduces us to a new direct light-activated colour changing material.

The pack consists of three pairs; the ZX FLUX, the SUPERSTAR and the ATTITUDE HI and it’s this last pair that were the starting point for the pack. Designer Josh Herr provided an insight into how it all came about:

On how the XENO concept began:

“We knew we wanted to do something for All-Star in NY, and we often look into our history and heritage. We looked at the Metro Attitude because it was truly the first special make-up that adi did as a brand for New York – we wanted to revisit that story because it’s so strong. The Attitude is one of the first sneakers with snake on it, so we wanted to take that history, twist it and tweak it, and push it forward. We were doing some research on snake and we came across this Southeast Asian species and we saw how it caught light and reacted to light, and we felt it represented the same way bright lights are a part of New York City. It’s multi-cultural, at night it comes alive, so soon as we saw that we knew that was direction we had to go.”

Manipulating the colour effect on XENO:

“For this release, we definitely focused on the matte effect with the rainbow effect light-responsive technology. But looking forward, we’re looking for new ways to take advantage of that, and the Black Pack is just the beginning.”

We always appreciate boundaries being pushed and this new pack definitely does that. If, like us, you’re a fan of the ADIDAS ORIGINALS XENO ‘BLACK PACK’ you won’t have to wait long to get your hands on a pair or two (or even three!), as the pack is scheduled to release in the next couple of weeks. As always, we’ll have all the info you need up on our RELEASE PAGE.

Source: SNEAKER NEWS