Dropping This Week: adidas x Pharrell Williams BBC HU NMD

The ADIDAS x PHARRELL WILLIAMS BBC HU NMD finds Pharrell’s Hu NMD model in a new Billionaire Boys Club colourway. If you’re looking for something that’s guaranteed to turn a few heads, then this one ticks the box.

Pharrell Williams’ Hu series has to be one of our favourite elements of the adidas NMD range, bringing together the best of Three Stripe technology and Originals style in one package. The Hu NMD has evolved since its first iteration, gaining a more outdoor-friendly vibe and earning an additional Trail title along the way. On this release, the original Hu silhouette is back, with its energy-returning white Boost midsole and breathable Primeknit upper. The split graphic across the forefoot is a bold, brave visual element, which shows off the confidence of the design. The lace system, which goes through the cage of the stabiliser to create a moccasin type of feel, offers support as well as freedom right where it’s needed. Released in collaboration with Pharrell’s BBC label, the bold white, scarlet and bright yellow colour scheme used here is sure to turn heads.

The ADIDAS x PHARRELL WILLIAMS BBC HU NMD drops on SATURDAY 20 OCTOBER: check out the full stockist details on the release page by clicking the banner below.