Available Now: adidas x Reigning Champ Go for Round Two with the PureBOOST & AlphaBOUNCE

The ADIDAS X REIGNING CHAMP PUREBOOST & ALPHABOUNCE sees the Canadian streetwear brand host yet another successful 3-stripe collaboration.

Already known for their impressive Primeknit collaboration across adidas’ Ultra Boost silhouette, the 3-stripes brand join forces with Canadian-made streetwear label Reigning Champ for another take on two popular sports-inspired silhouettes.

Taking not one but two adidas models under their wing, Reigning Champ run with a minimalist spin on the sock-fit PureBOOST and sleek AlphaBounce, transforming both models with a grey and white woven uppers. The PureBOOST boasts its trademark Boost filled midsole, whilst the AlphaBounce offers a more streamline finish that would work just as well on the track as off.

The collaboration also boasts a generous bounty of Athletics apparel for both women and men, with some of the pieces modelled in campaign imagery featuring Dallas Cowboys’ star quarterback, Dak Prescott.

The ADIDAS X REIGNING CHAMP PUREBOOST & ALPHABOUNCE collection is AVAILABLE NOW: buy at ADIDAS by clicking the banner below.