• BEHIND THE BRAND: LE COQ SPORTIF – A FILM BY LESTER JONES

  • February 18th, 2014
  • News

the drop date le coq sportif lester jones vid

 

It’s been interesting to see how LE COQ SPORTIF has developed as a brand these past three or so years, as whilst the big two battle it out for supremacy, there’s a pack of brands scrapping it out for third and fourth spot, in a market that’s currently as buoyant as we’ve ever seen, and it’s great to see them right in the thick of it.

We’re not referring to the numbers game, but the perception of a brand and what they are bringing into the mix. When reintroducing a once-iconic corporate identity back into the market, at a time when you could argue that there is enough going down to keep us happy, the trick is to get the right team in place, from the designers right along to the sales folk, and it’s fair to say that the sporting rooster has done just that.

This excellent, and informative video by Lester Jones, from www.idigyoursoleman.com gives us a walk-through of the past few years that have brought them to where they are today, and what the plans are to take things forward, with Product Development Manager, Marc Chamberlain, talking us through the story.

We’ve seen a glimpse of what’s to come from LE COQ SPORTIF this year, both general release and collaboration, and although last year was big, the team have really grabbed it with both hands for 2014, and we’re looking forward to seeing things grow.

 

 

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