Strictly for the MVPs: Converse NBA Campaign

The forthcoming CONVERSE NBA CAMPAIGN zooms in on the pioneering footwear brand’s strong basketball heritage to gear up for the imminent NBA Season…

As the 2017-18 season gets set to kick off in mid-October, basketball footwear greats Converse take it back to where it all began to present a bevy of NBA-emblazoned editions of the classic CHUCK TAYLOR ALL STAR ‘70 silhouette, representing all 30 teams in the league. The dual-branded offering pays tribute to the game with a three-tiered offering: Gameday, Legend, and Franchise.

The CHUCK ‘70 NBA GAMEDAY boasts a limited run of 250 labelled pairs which are tailored to each of the thirty NBA teams, composed of authentic NBA jerseys with a supple leather lining. The CHUCK ‘70 NBA LEGEND proceeds to bumps things up a notch and targets the sophisticated fan with five luxe models repping the Boston Celtics, Chicago Bulls, Golden State Warriors, Los Angeles Lakers, and New York Knicks respectively. 

Last but not least, the CHUCK SE NBA FRANCHISE represents thirteen of the thirty NBA teams by decorating the silhouette with team logos and colours across the upper, laces and embroidered branded hits. The jersey-inspired mesh upper features the team’s name and uniform details with a Nike Lunarlon sock liner added for extra comfort. The footwear is also matched with a logo-heavy apparel capsule that utilises a starker black and white palette across a range of bombers, coach jackets, long sleeves and a tracksuit.  Keep your eye out for a drop next week…

The CONVERSE NBA CAMPAIGN is AVAILABLE NOW: shop the collection with CONVERSE by following the banner below.