On-Foot Exclusive: the END. x Reebok Instapump Fury OG ‘Black Salmon’

The END. x REEBOK INSTAPUMP FURY OG ‘BLACK SALMON’ is the stealthy cousin to END.’s last Reebok Pump collaboration, entitled the Pink Salmon. We managed to track down this mythological beast in the wild and took some exclusive snaps in its natural environment.

The Reebok Pump Fury is a genuine feat of footwear engineering. The internal bladder allows the wearer to adjust the fit of the shoe for maximum comfort, making the need for laces entirely obsolete. The inspiration for this latest edition between the highly respected retailer and Reebok comes from one of the world’s most remarkable inhabitants, the salmon.

This is truly a premium offering, with no expense spared on the materials or detailing. The deluxe textured black suede which covers the upper section resembles the appearance of fish scales with bright salmon pink across the heel panel to add extra pop. The midsole makes a reference to the salmon’s habitat, with black speckles to mimic the undulating pattern of the water and riverbed. The finishing touches come in the form of the woven heel pulls and the special packaging that refers to the flesh of the fish. This is a class act from start to finish.

The END. X REEBOK INSTAPUMP FURY OG ‘BLACK SALMON’ releases via END.’s launch programme: register your interest now via the banner below. The draw closes on SATURDAY 18 MARCH.