Introducing the NIKE APP

We take a look at new NIKE APP, designed to provide a truly personalised experience for all Swoosh lovers.

From behind-the-scenes content to exclusive new products, the app is entirely tailored to you. Log in with your Nike Plus membership, input your shoe size, choose your favourite sports, product lines, teams and cities, and hey presto – up comes your personalised feed complete with videos and imagery from top Nike athletes and designers. You can browse a tailored selection of trainers and apparel, and the app will even use your location and Nike shopping history to reserve you a pair of those new shoes that you didn’t even know you wanted yet. What’s more, you’ll get exclusive benefits depending on where you are, from city-specific product drops to match day updates from your favourite football team.

The NIKE APP is now available for iOS and Android in in the UK, France, Germany, Italy, the Netherlands and Spain. Check out our video to see the app in action, and hit the banner to download the app now.