New Balance 1500 London Marathon Seeding Event Recap

The NEW BALANCE 1500 LONDON MARATHON seeding event demanded more effort than usual…

London Marathon sponsor New Balance geared up for both the release of their limited 1500 and the big race with a seeding event with a difference. The invited guests were given a locker key which unlocked a store of New Balance running gear, and from then on, they had to put in some serious legwork for their gifted Made in UK pairs, running through the streets of Soho before finishing at the brand’s very own pop-up pub, The Runaway, where they were refreshed with beer and burgers. Guests were then presented with the New Balance 1500 London Marathon in a perspex presentation box, rounding off an action-packed evening.

The NEW BALANCE 1500 LONDON MARATHON is AVAILABLE NOW: hit the banner below to find out where you can pick up a pair.