Grey Matter: The New Balance 2021 Grey Day Collection

The NEW BALANCE 2021 GREY DAY COLLECTION continues NB’s annual celebration of all things grey, marking the event with the release of three limited-edition models: two editions of the 574, both in its OG format and an ‘Un-D-Ding’ reworked version, and the 57/40 – a new update to the classic 574 design. Fans of the 574 are well catered for on this set, with something for everyone, whether you’re a die-hard OG fan or simply looking for something out of the ordinary. For this year’s launch, New Balance has worked with five UK-based creatives — Cktrl, Lauren Ralph, Meme Gold, Wheelman, and Sumuyya Khader — to star in the campaign. Spanning the worlds of music, fashion design, and visual art, the five creatives have been given a platform to discuss their passion and their work. Accompanying the footwear is a capsule collection of apparel, extending the grey theme from head to toe.

The NEW BALANCE 2021 GREY DAY COLLECTION is AVAILABLE NOW: click the banner below to grab your pairs before they disappear.