<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-327067" src="https://d2sw2hhlzkf9db.cloudfront.net/uploads/2020/12/New-Balance-550-Bred-Black-Red-BB550SG1-Release-Date-1068x750.jpg" alt="" width="680" height="478" srcset="https://d2sw2hhlzkf9db.cloudfront.net/uploads/2020/12/New-Balance-550-Bred-Black-Red-BB550SG1-Release-Date-1068x750.jpg 680w, https://d2sw2hhlzkf9db.cloudfront.net/uploads/2020/12/New-Balance-550-Bred-Black-Red-BB550SG1-Release-Date-1068x750-300x211.jpg 300w, https://d2sw2hhlzkf9db.cloudfront.net/uploads/2020/12/New-Balance-550-Bred-Black-Red-BB550SG1-Release-Date-1068x750-550x387.jpg 550w" sizes="(max-width: 680px) 100vw, 680px" />
Thanks to ALD, the NEW BALANCE 550 will see a much wider release this December&#8230;
Originally releasing in 1989, the New Balance 550 has remained somewhat of a mystery since, with very little information on them other than original product catalogues. The retro hoops pair was recently revived courtesy of a coveted collaboration with Aimé Leon Dore, and for those who missed the ALD drop, New Balance will be unleashing a wider release of two GR colourways before Christmas with this selection of darker-hued colourways tipped to join them.
Both colourways of the NEW BALANCE 550 are COMING SOON: follow the banner below to shop the latest from NEW BALANCE ahead of the drop. 
<img loading="lazy" decoding="async" class="aligncenter size-full wp-image-327066" src="https://d2sw2hhlzkf9db.cloudfront.net/uploads/2020/12/new-balance-550-black-grey-bb550sr1-1.jpg" alt="" width="680" height="477" srcset="https://d2sw2hhlzkf9db.cloudfront.net/uploads/2020/12/new-balance-550-black-grey-bb550sr1-1.jpg 680w, https://d2sw2hhlzkf9db.cloudfront.net/uploads/2020/12/new-balance-550-black-grey-bb550sr1-1-300x210.jpg 300w, https://d2sw2hhlzkf9db.cloudfront.net/uploads/2020/12/new-balance-550-black-grey-bb550sr1-1-550x386.jpg 550w" sizes="(max-width: 680px) 100vw, 680px" />
<a href="https://tidd.ly/a8eeada4" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="aligncenter wp-image-201060 size-full" src="https://d2sw2hhlzkf9db.cloudfront.net/uploads/2019/03/new-balance-latest.png" alt="" width="457" height="130" srcset="https://d2sw2hhlzkf9db.cloudfront.net/uploads/2019/03/new-balance-latest.png 457w, https://d2sw2hhlzkf9db.cloudfront.net/uploads/2019/03/new-balance-latest-300x85.png 300w" sizes="(max-width: 457px) 100vw, 457px" /></a>

Coming Soon: the New Balance 550 in Darker Hued Colourways

Follow us

Quick Links

Archive

Company