Get Creative on a Contemporary Classic: the New Balance NB1 990V5 is Available Now

The NEW BALANCE NB1 990V5 brings the updated edition of the much-loved classic 990 to the customisation platform. Updating a shoe that’s steeped in heritage such as the 990 is no mean feat – and now you can get involved as well…

The original NB 990 is one of the legends in footwear folklore, as it raised expectations when it first dropped back in 1982 – but then followed up by cementing its position as one of the most important models in the NB line-up. As many of you will know, the 990 was the first sports footwear model to reach the then-mythological $100 price point and was one of the most technical running designs on the market at the time. Stylewise, the original 990 might look relatively basic, but as we all know, less is often more. For this latest v5 updated edition of the 990, there are simple improvements that make it a serious contender for the most proficient and versatile shoe on the market. The toe-box features distinctive paneling, very similar to the v4 edition, with a premium mix of materials on offer – leather, mesh, and hits of reflective textile – all with function and style. The upper of the v5 is more breathable, whilst a new streamlined ‘N’ logo looks contemporary without losing any vintage NB appeal. With so many options available to play with, there’s absolutely no doubt that there’s something for everyone here. Check out some behind-the-scenes footage of the v5 in the video clip below.

The NEW BALANCE NB1 990V5 is AVAILABLE NOW at NEW BALANCE. Get creative now by hitting the banner below…