Available Now: Peggy Gou Introduces New Colourways at the Nike 720 Air Store

Nike welcomes you to the 720 AIR STORE: an interactive virtual experience inspired by the Air Max 720, offering a unique immersive adventure from start to finish.

How do you get involved? It’s simple: following an online purchase of the new Air Max 720, Nike members can then take their order number and turn it into ‘air credit’ to obtain exclusive Nike collectables. The list of covetable items includes limited edition merchandise created by local creatives such as Mini Swoosh, Interhood and Johnny Hoxton, adding a homegrown and authentic touch to the proceedings. To help guide you through the journey, Nike have taken things a step further with digital renditions of Mini Swoosh, Raheem Sterling, Peggy Gou and Dave, bridging the gap between reality and fantasy in appropriate fashion. To bring the project full circle, the 720 Air Store will also be extended to the retail installation in Nike Town, where consumers will have their digital experience augmented into the physical space. Customers will be encouraged to ‘hunt’ for credit via secret placements with media partners, influencers and Nike channels to gain access into the ‘store’. For this latest drop of new 720 colourways, Korean-born, Berlin-based producer and DJ Peggy Gou plays the role of virtual shopkeeper, adding an extra element of fun to the proceedings.

The Nike 720 AIR STORE is OPEN NOW: click the banner below to get your pair of 720s at NIKE and then click here to experience the 720 Air Store for yourself.