Nike Adapt BB Launch: Event Recap

The intuitive NIKE ADAPT BB is unveiled at Nike Town London…

Nike’s latest model is presented as a court-ready option that can withstand the rigours of high-intensity performance…and the facts are there to back it up. Standing as the most tested Nike product to date, it features a completely redesigned motor, engine, developed by subjecting the prototype to countless cycles of flexing, running, impacts and button presses alongside some of the top NBA athletes to ensure its effectiveness. Similar to its predecessor, the HyperAdapt, it features FitAdapt technology that can be controlled via Bluetooth app connectivity so that the perfect fit can be obtained, even on the move. It also boasts a lock-in lacing preference so that the right lacing settings can be replicated for each wear. A thoroughly pioneering (and impressive) addition to the ever-changing footwear landscape, check our images from the event in Central London out below and hold tight for a release in mid-February…

The NIKE ADAPT BB is AVAILABLE NOW: hit the banner below to find out where you can pick up a pair.