The NIKE AIR MAX 1 BY YOU goes back to day dot with a fully customisable option of the pioneering model…
Singlehandedly kickstarting a sportswear revolution with the inception of Air Max way back in 1987, the Tinker Hatfield designed shoe had a trickle-down effect that changed the face of footwear. A bonafide lifestyle icon, the Air Max 1 still shines brightly over 30 years later, with new options starting to slowly hit the shelves. For those after something a little more personal, the icon is now back on By You, giving fans the chance to add their own colour combinations and individual touches.
The NIKE AIR MAX 1 BY YOU is AVAILABLE NOW: click the banner below to start customising your very own pair today.
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