Just Do It: The Nike Air Max 1 Gets the Slogan Treatment

Following the announcement of a similar Air Max 90, Nike continues paying homage to its infamous slogan with the NIKE AIR MAX 1 PREMIUM ‘JUST DO IT’ duo.

Yet another addition to Nike’s slogan heavy arsenal is the Air Max 1 in two colourways, with both sporting the brand’s tagline, which turns 30 this year. A black ‘Just Do It’ print decks out the upper section of both shoes, with the first pair opting for heavy orange contrasts across the mudguard, tongue, lining, laces, airbag, and outsole. A white midsole breaks up the colour and print, with the second pair swapping out all orange details for a clean black treatment.

No official release date for the NIKE AIR MAX 1 PREMIUM ‘JUST DO IT’ are AVAILABLE NOW. Pick up a pair from NIKE by hitting the banner below.