Nike Air Max 1 Master Pre-Launch at Solebox Vienna - The Drop Date

Nike Air Max 1 Master Pre-Launch at Solebox Vienna

2017-03-16T20:39:45

Nike Air Max 1 Master Pre-Launch at Solebox Vienna

The NIKE AIR MAX 1 MASTER PRE-LAUNCH AT SOLEBOX VIENNA drew sneakerheads from across Europe to the unveiling of one of the most hyped Nike releases in recent months.

Solebox Vienna is a fantastic retail space, with a clean, smart layout that shows off the products perfectly: large stones act as seating throughout the space, with wooden walls and tall ceilings that give a unique tunnel style. It’s a great concept that’s well worth visiting. To celebrate the release of the Nike Air Max 1 Master – a shoe that had people frantically scrambling to obtain last weekend – the Solebox crew held a talk with WOMFT?, SHOENICA and HADI REDA, who revealed their passion for all things Air Max to an excited crowd. A selection of wall images from Pangea Productions and WOMFT? added a special touch to the proceedings, emphasising the premium nature of the event.

The talk took us through each of the collectors backgrounds and involvement in the creation of the Air Max 1 Master. Shoenica’s passion for the Air Max started by looking for exclusive (and difficult-to-find) models that she’d learned about from other collectors. Her search for the very best has taken her far and wide, and although she’s ticked off many grails on the way, the elusive Albert Heijn Air Max 1 remains one of her most sought-after shoes. Hadi became involved in the scene when the sneaker forums and blogs started popping up, establishing an interest in limited edtion models. The Nike Mag is his uncaptured nemesis, followed closely by the Parra x Patta x Nike Air Max 1 (AKA ‘The Lucy Green’).

After this, we were told about the original Air Max 1 shape being brought back. Shoenica was one of the first to be shown the new shoe molds, noting that the shape is currently based on the original Nike Urawa Air Max 1 model. In order to create the Master, a selection of Air Max afficionados were invited by Nike in Oregon to contribute suggestions for the different patterns that were to be used on the Master.

The NIKE AIR MAX 1 MASTER PRE-LAUNCH AT SOLEBOX VIENNA was a rare opportunity to get inside the heads of some of the most respected collectors and fans in the scene: a truly special evening, held at a truly special space.

Nike Air Max 1 Master Pre-Launch at Solebox Vienna

Nike Air Max 1 Master Pre-Launch at Solebox Vienna

Nike Air Max 1 Master Pre-Launch at Solebox Vienna

Nike Air Max 1 Master Pre-Launch at Solebox Vienna

Nike Air Max 1 Master Pre-Launch at Solebox Vienna

Nike Air Max 1 Master Pre-Launch at Solebox Vienna

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