Create Your Own Classic with Nike Air Max 90 By You

The NIKE AIR MAX 90 BY YOU brings the iconic Air Max 90 to the By You platform. We’re big fans of the 90 – one of our favourite designs of all-time – and the new customisation options show off the shoe’s shape and clean lines perfectly.

The number of options across the men’s and women’s models here are incredible. The upper is offered in a variety of premium materials, including classic options such as mesh, leather and soft suede. Once you’ve selected your base construction, it’s time to get creative! Pick from a spectrum of colours and apply them to each of the different panels and details that have made the Air Max 90 such an icon ever since its debut back in 1990. For the perfect finishing touch, add your initials, some special dates or a short personal message to the tongue in order to make your design truly unique. We played with the options on offer for a full day and barely broke the surface: there’s something for everyone this time…

The NIKE AIR MAX 90 BY YOU is AVAILABLE NOW – check out the options and create a masterpiece for yourself by clicking the banner below. Don’t forget to tag your creations with #thedropdate once you’re done!