Weather, climate or element-inspired footwear has often resulted in some amazing creations. The Ice edition of the Nike+ Fuelband was the direct inspiration behind the NIKE AIR MAX 90 ICE, but there’s a lot more going on here than first appears. One thing that hits you straight away is that it’s a great-looking release. Translucent geometrics have never looked so good!
The original mantra of Air Max was about ‘making the invisible visible’ and with that in mind, the Ice 90 takes that idea and runs with it. The translucent qualities of the overlays and midsole echo the creative theme perfectly, with subtle glossing and jelly-like sections that deceive your eyes and make it hard for the camera to focus. Is it really there? Or is it simply Ice magic?
Wordy embellishments aside, this is a serious piece of technology as well as an attractive shoe. The drop-in Phylon cushioning is backed-up with a Nike Air unit, which will reduce impact throughout the foot, and the uppers make the most of the Hyperfuse system to great effect. Quite often, all-over patterns on uppers can spoil the silhouette, but this is the perfect application. Jagged geometric shapes work in tandem with the translucent outsole, making the shoe look as lightweight as it actually is. The Hyperfuse uppers have the heat-sealed Air Max tag in the regular spot, just in case anyone gets confused, and the mesh tongue is another tick for the heavy weight-loss program that Nike seem to be following right now.
Taking all of the lightweight qualities into consideration, the shoe feels a lot sturdier than you might think. The flexibility factor of these minimal uppers is high, yet the construction feels solid and reliable. These will be bought of the strength of the visual aspect alone, but there’s a serious performance shoe hiding here under all the gloss.
We’ve seen a number of colourways in this shoe, all of which work really well: the red version is definitely going to be a popular option. The NIKE AIR MAX 90 ICE is available now, via the link-through below.