Iconic Design, Refined: the Nike Air Max 90 Kiss My Airs Hits the Sweet Spot

The NIKE AIR MAX 90 KISS MY AIRS hits that impossible sweet spot between authenticity and innovation, refining an iconic design whilst staying true to its roots. As this year’s Air Max Day rapidly approaches, join us for a closer look at one of this season’s most compelling releases.

Featured here as a key component within Nike’s DNA-driven Kiss My Airs collection, the Air Max 90 always attracts a lot of attention – and quite rightly too. Following the introduction of the Air Max line in 1987, the backstories behind each subsequent model turned folklore into fact. For the Air Max 90, Tinker Hatfield took cues from classic Italian sports car design, applying lines and shapes that were both dynamic and streamlined. As a result, the 90 represents one of those genuinely rare moments when design transcends time completely: thirty years after its debut, it remains unmistakably eye-catching, unfaded by the three decades of brand innovation we’ve seen since its release.

For this Nike Members-exclusive drop, the Air Max 90 is back in its premium form. Durable black mesh provides a perfect foundation for the leather overlays, with the mudguard and heel panel both displaying a smart tonal Safari print. The TPU accents appear in vibrant Laser Crimson, echoing the Infrared hue from the original release, whilst a special ‘Kiss My Airs’ label on the collar gives an appropriately unapologetic sign-off. So whether you’re a connoisseur, a collector or simply a clued-up consumer, this is one Air Max drop that you’d be crazy to miss.

The NIKE AIR MAX 90 KISS MY AIRS drops on MONDAY 22 MARCH, exclusively to Nike Members as part of the Member Days week. Click the banner below for stockist information.