The Nike Air Max 90 Unlocked By You Goes All in on Bespoke Style

The NIKE AIR MAX 90 UNLOCKED BY YOU brings a touch of tailoring to Tinker Hatfield’s iconic design, via the By You customisation platform.

This latest update to the Air Max 90 By You looks as though it’s taken some inspiration from Savile Row, bringing a number of new premium options to the table. Full-grain leather with quilted and perforated finishes, soft suede, woven twill and chrome accents are just some of these latest options that result in a particularly elegant edition of the classic runner. Additional details include chromed leather piping, a new textured back tab, and a newly crafted tongue logo. If you thought you’d seen it all before, then you’re in for a treat.

The NIKE AIR MAX 90 UNLOCKED BY YOU is AVAILABLE NOW – shop the collection via the images here and don’t forget to tag your creations with #thedropdate once you’re done!