• Updated: the Nike Air Max 97 By You Palette Gets Refreshed for the Autumn

  • September 15th, 2020
  • News

Nike Air Max 97 By You

The NIKE AIR MAX 97 BY YOU gets a refresh this season, presenting one of the most recognisable models in the Air Max series as a canvas for you to get creative once again.

The original release of the Nike Air Max 97 turned a few heads when it first dropped over two decades ago. Christian Tresser’s striking design was long-thought to have been inspired by Japan’s high-speed Bullet trains, but the actual spark came from studying mountain bikes. With its multiple contours and curves that give the shoe a true feeling of speed and momentum, the 97 is best known for its original silver incarnation – but it’s also a perfect shoe for the Nike By You platform. As you’d expect, all of the main sections and panels can be customised to your taste: you can dress the uppers, tint the air bubble and colour the midsole, just to name a few of the many options. For a finishing flourish, you can also add a personal touch by adding some text or an appropriate logo on the heel panel – the world 97 is your oyster!

Offered in both men’s and women’s sizes, the NIKE AIR MAX 97 BY YOU is AVAILABLE NOW: click the banner below to start designing your own pair before they disappear…

Nike Air Max 97 By You

Nike Air Max 97 By You

Nike Air Max 97 By You

Nike Air Max 97 By You