• The Nike Air Max 97 By You Receives a Refreshed Palette

  • May 19th, 2021
  • News

The NIKE AIR MAX 97 BY YOU returns for a refresh, presenting one of the most recognisable models in the Air Max lineage as a blank canvas to get creative upon once again.

The original release of the Nike Air Max 97 undoubtedly turned a few heads when it first dropped over two decades ago. Christian Tresser’s striking design was long believed to have been inspired by Japan’s high-speed Bullet trains: as it eventually transpired, the real spark of inspiration came from studying mountain bikes. With its multiple contours and curves that give the shoe a true essence of speed, the 97 is best known for the aforementioned original silver incarnation – elements of which are on this new palette – and it’s a perfect shoe for the Nike By You platform. As you’d expect, all of the main sections and panels can be customised to your taste: you can dress the uppers, tint the air bubble and colour the midsole, just to name a few of the many options. For a finishing flourish, add a personal touch by selecting some text or an appropriate logo on the heel panel – the options are almost endless!

The NIKE AIR MAX 97 BY YOU is AVAILABLE NOW: check out the options via the images on the page to create your own unique design.

Nike Air Max 97 By You

Nike Air Max 97 By You

Nike Air Max 97 By You

Nike Air Max 97 By You