The NIKE AIR MAX 97 BY YOU returns for a refresh, presenting one of the most recognisable models in the Air Max lineage as a blank canvas to get creative upon once again.
The original release of the Nike Air Max 97 undoubtedly turned a few heads when it first dropped over two decades ago. Christian Tresser’s striking design was long believed to have been inspired by Japan’s high-speed Bullet trains: as it eventually transpired, the real spark of inspiration came from studying mountain bikes. With its multiple contours and curves that give the shoe a true essence of speed, the 97 is best known for the aforementioned original silver incarnation – elements of which are on this new palette – and it’s a perfect shoe for the Nike By You platform. As you’d expect, all of the main sections and panels can be customised to your taste: you can dress the uppers, tint the air bubble and colour the midsole, just to name a few of the many options. For a finishing flourish, add a personal touch by selecting some text or an appropriate logo on the heel panel – the options are almost endless!
The NIKE AIR MAX 97 BY YOU is AVAILABLE NOW: check out the options via the images on the page to create your own unique design.