Nike Uses the Power of Sport to Take a Stand for Equality

The new NIKE EQUALITY campaign encourages people to take the fairness and respect they see in sport and translate them off the field.

The campaign, which comes during Black History Month, made its TV debut during the Grammy Awards broadcast last weekend, with a plan to air the ad again next weekend during coverage of the NBA All-Star game. The black-and-white 90-second ad (created by Wieden & Kennedy) stars LeBron James, Serena Williams, Kevin Durant, Megan Rapinoe, Dalilah Muhammad and Gabby Douglas, with Michael B. Jordan (no, not that Michael Jordan) providing the voiceover.

The Equality campaign will live on the Nike Equality webpage and also on social media and on billboards and posters in cities around the US and Canada. To invite participation, people have the ability to create their own Equality avatar or social media filters to express their support. You can see the full collection for Black History Month here. The new collection for 2017 features ten models: three Jordan models, three Nike Basketball signature shoes, two renditions of the Air Force 1, the NikeCourt Flare, and the LunarEpic Flyknit.

You can check the commercial below and then shop the NIKE & JORDAN 2017 BHM COLLECTION by clicking the banner at the bottom of the page.