Uptown, Downtown, All Over: the Nike x IGC Air Max Premium By You Collection

The NIKE x IGC AIR MAX BY YOU collection brings three of the most iconic models in the Air Max series to Nike By You: Nike’s rebranded NikeiD platform. For this special release, Nike have sought a bit of curation from the International Girl Crew — a collective composed of music, fashion, and media powerhouses Paloma Elsesser, Grace Ladoja, Phoebe Lovatt, Sharmadean Reid, Camille Garmendia, and Madeline Poole.

The IGC collective, who hail from New York, London, and Los Angeles, became friends after crossing paths professionally. Their collaboration offers a lively and tasteful palette of colours across three models: the Air Max 90, Air Max 95, and Air Max 97. These colour selections were inspired by the crew’s travels around the globe, both as a group and as individuals, tapping into the rich heritage of various locations. Whether you’re looking for contrasting colours or something more muted, there are plenty of options to play with on this project.

The NIKE x IGC AIR MAX BY YOU collection is AVAILABLE NOW: click the banner below to start designing your own pair before they disappear…