Feast Your Eyes on the Nike x Off White Dunk Low The 50

The NIKE x OFF WHITE DUNK LOW THE 50… yep you read that right. Virgil Abloh is about to drop fifty Dunk Lows. FIFTY. The colossal drop features a rainbow variety of coloured cable ties and lacing systems, Helvetica text hits and exposed tongues with 48 of the 50 providing straight-up white and light leather bases. The remaining two bucks the trend, with one ushering in a white upper with a metallic silver Swoosh and yellowed midsole which reminds us of the Nike x Off White Air Force 1 AF100 from 2017. The other mixes black and metallic silver as a near nod to the Nike x Off White Air Force 1 MoMA from 2018. 

The drop will be available through the ‘Exclusive Access’ release model, created to help Nike Members and engaged participants in the SNKRS community gain access to highly-anticipated releases.

Here’s what you need to know:

1. Exclusive Access invitations extend personalized purchase offers to members of the SNKRS community based on their engagement with the SNKRS app. Exclusive Access may be delivered before the general launch, after the general launch, or delivered in absence of a general launch – some drops may release only via Exclusive Access.

2. There are 50+ variables that may be used to determine which members are awarded Exclusive Access for a given product. These variables span prior launch entries on SNKRS, content engagement, poll responses, as well as a number of other factors. While the variables are combined in different ways for each Exclusive Access release, the goal is always to reward the most deserving members.

3. Exclusive Access is always delivered via a Push Notification, so members should be sure to have their Push Notifications enabled for SNKRS, invitations are good only for a limited time. Additionally, Exclusive Access does not mean a pair is reserved for in a member’s size, but rather assures first chance at the product.

4. Invitations for Exclusive Access to the Nike x Off-White Dunk on SNKRS will be available to select members of the community from sometime in August and continue over multiple days.

The NIKE x OFF WHITE DUNK LOW THE 50 are set to release on MONDAY 9 AUGUST: follow the banner below to shop the latest from NIKE ahead of further release information.