The PUMA CELL Endura Takes the Stage at Hypefest

The first ever Hypefest took place in New York City over the weekend. Kicking off with a grand start, over 50 brands were present with exclusive merchandise that could only be bought on the Hypefest app and collected if you were in the area.

As well as musical performance such as Gucci Mane, Jayden Smith, and Sheck Wes, as well as DJ sets from Siobhan Bell and Benji B. there was also several workshops and Hypetalks that visitors could attend over the weekend, headed up by panellists such as Matthew Williams, Lauren Tsai, Errolson Hugh, and Nigel Sylvester.

Puma showcased its PUMA CELL collection at Hypefest with a Lab featured theme to celebrate the return of the ENDURA silhouette and the forthcoming VENOM model. Visitors were also able to purchase an exclusive Hypefest edition of the Endura and Venom, or could design their personal colourway with the chance to go into production. In addition, the Puma Cell Lab featured a wall with upcoming SS19 collaborations expected across both silhouettes, including the likes of MCM, mita Sneakers, Blend and more. Stay tuned…

The PUMA CELL ENDURA is AVAILABLE NOW: hit the banner to pick up a pair today.