Last Tuesday saw the launch event for the much-hyped PUMA TX2+ take place at an underground location in East London, literally. In the heart of Dalston, The Bunker played host to an exhibition that marked the reissue of the early ’90s runner and its TRINOMIC technology, which is the driving force behind the brands latest campaign. Not to mention the return of the green box, which some will say overshadows both when it comes to the history of the German Sportswear brand.
The first part of the evening was held down the stairs of The Bunker, which led you round the story of the shoe, the tech and the packing, through a mix of bare-walled tunnels and irregular shaped rooms, each lit up to with varying shades of green. Aside from those stupid plastic cold room curtains in the doorways, the trip round the set up was a good one, and gave you a solid insight into the subjects on show. It was nice to see the new colourways of the XT1+ on display too, with all of them looking on point.
The shoe itself is by all accounts an excellent reissue of the original, right the way down to the dimpled lining, insoles and labelling stickers. The team behind it have obviously gone to great lengths to get the details right and it’s been good to see how the interest in the release has built up over the past few weeks, and facilitated the launch of the XT2+ into becoming one of the best of the year so far.
The rest of the night was spent on the rooftop of a nearby club, with the continued theme hinting at memories of the early ’90s, from the drinks through to the music. DJ Abstract, Shy FX and Ms Dynamite where on hand to provide the noise and the next few hours flowed seamlessly through the green glow that trademarked the night.
Great work from PUMA and the rest of the team behind the event, it was a well put together evening, to celebrate a well thought out launch. With more #trinomicbypuma goodness to come, the start has definitely gone a long way to making it a successful campaign, and we’re looking forward to seeing it all unfold.
PS: Anyone got a cassette player?
Images by: @T_Geraldsson