• Look to the Future with the PUMA Wild Rider

  • April 9th, 2021
  • News

The Rider family expands with the futuristic PUMA WILD RIDER, drawing together a collage of silhouettes to create something new and contemporary.

The PUMA Rider franchise expands with another new addition to the family which is inspired by the non-stop and ever-changing movement of city life. These ‘Futro’ styles remix design cues and techniques from bygone decades, subtly evolving the ongoing series with fresh layers of updated materials and details.

Boasting a nylon, suede and premium leather upper in a boldly colourful arrangement, this silhouette brings a whole new dimension to the Rider family, whilst still honouring its roots with strong influence displayed from previous silhouettes such as the Easy Rider II OG. Just the heel alone has a series of unique design finishes, like a formstrip that flows into a heel pull, “Designed by PUMA” emblazoned across the back, and a hairy suede overlay. 

The PUMA WILD RIDER releases on SATURDAY 10 APRIL: follow the banner below to shop the latest from PUMA today.