The Reebok 58 Bright St Fury Boot Launches Reebok's New Offshoot Project - The Drop Date

The Reebok 58 Bright St Fury Boot Launches Reebok’s New Offshoot Project

2016-12-11T20:56:37

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The REEBOK 58 BRIGHT ST FURY BOOT is the first from a new line that the storied brand has initiated.

The inaugural release from the new stable is basically an InstaPump Fury boot with a heavy duty-camo pattern on a canvas upper, and the hexalite sole unit has been swapped out for a winter-appropriate and lightweight Vibram sole. The upper and sole are fused via a ‘Norwegian Welt’*, making it a great option when the weather is lousy.

*’What thee heck is a Norwegian Welt?’ we hear you ask? We won’t get too technical so, in very simple terms: it’s a technique used in boot construction that secures an upper by two strong rows of stitching. Boots with a Norwegian welt construction are consequently very durable and waterproof, so the distinctive stitching is commonly seen in good quality hiking shoes. So now you know – The Drop Date aims to serve its footwear obsessive public well.

So what’s the deal with this new offshoot/side project from Reebok? The name ’58 Bright St’ is an amalgamation of the addresses of the first US and UK Reebok offices where many of the brand’s famous ideas first saw the light of day. The creative impetus behind it all is a challenge to brand’s designers to get conceptual and reinterpret Reebok’s rich heritage into future thinking forms. They’re off to a cracking start.

The REEBOK 58 BRIGHT ST FURY BOOT is AVAILABLE NOW at a variety of retailers, including END.: get your pairs via the banner below.

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