Reebok Aztrek Launch: Event Recap

The REEBOK AZTREK LAUNCH celebrated the return of the Hexalite soled silhouette from the ‘90s. We went down to the launch in Central London to see what all the fuss was about…

Re-releasing the ’90s runner over 15 years after it first dropped was a cause for celebration for Reebok, and they didn’t hold back on going full nineties. On entering the event, guests were led through a Reebok television tunnel, which showcased ‘90s media, television ads and footage, accompanied with vintage Reebok media and marketing material. Next, the Reebok archive room display showcased vintage models from the brand along with information revealing design inspirations and product makeup of each silhouette, with the focus being spread across the retro-steeped Aztrek and the prototypes leading up to production. The ‘90s themed bedroom and arcade room offered a further experience of the era, before the final treat, a club room on the top floor featuring a ‘90s rave soundtrack. Check out our photos from the party below…

The REEBOK AZTREK is AVAILABLE NOW: hit the banner below to find out where you can pick up a pair today.