Saucony x Universal Works – An Interview With David Keyte

Thanks to AN INTERVIEW WITH DAVID KEYTE, who is the founder and director of UNIVERSAL WORKS, we get an insight into the brand and their latest collaboration with SAUCONY (which we featured here).

How did the upcoming collaboration with Saucony come about?

We met some of the team at Saucony and mentioned that I was a runner and was currently running a lot of miles in their shoes. I admired their commitment to running shoes, as one of the oldest real running shoe companies. We got talking some more and then we thought a collaboration between the two brands could bring about an interesting sneaker.

Do you see any comparisons between Saucony and UW, or are the brand’s being so different the beauty of it?

In a way, there is a lot of similarity: in the sneaker world they are a small player really, amongst a few giants, and we often feel that way too, but we like being small and working with other small companies. They also had a real commitment to quality on the project, and they are really friendly which is the most important similarity for us.

Were you given carte blanche on this, or is it something you worked closely with Saucony’s team on?

They would not let me mess with the real tech shoes: originally, I wanted to make my own perfect tech running shoe. But we were given the opportunity to re-work footwear from their ‘originals’ collection, which I was happy to do, as twenty years ago they were technical running shoes!

This is just a excerpt from the interview: you can read the rest here.

If you want to try and get your hands on either, or even both, of the SAUCONY X UNIVERSAL WORKS SHADOW ORIGINAL WORK PACK, then you’ll get your chance on SATURDAY 3 OCTOBER via the RELEASE PAGE, which you can check by clicking the banner below.