The SNEAKERSNSTUFF X 10-GRUPPEN X PUMA SUEDE – MADE IN JAPAN editions are SNS’s special tribute to 10-gruppen: a design collective and part of the Swedish design evolution since 1970. After almost 45 years, the design collective is still as relevant as they have ever been and still involves three of the original founders, Ingela Håkansson-Lamm, Tom Hedqvist and Birgitta Hahn.
As the SNS team knew that such a project would need to be treated with the utmost consideration and attention, they asked PUMA if they could work with their Japanese factory, renowned for levels of perfection and precision. In an age where collaborations are everyday events, it’s projects like this that stand out: a genuine testament to the appreciation of design. The shoes themselves are adorned with disruptive patterns and the names of the three original members who still work as part of the collective. The dual SNS and PUMA branding on the Suedes is the perfect sign-off.
The SNEAKERSNSTUFF X 10-GRUPPEN X PUMA SUEDE – MADE IN JAPAN releases on SATURDAY 8TH NOVEMBER in very limited numbers and will be available via the link-through below. Good Luck!