• Be Kind, Rewind: The Good Will Out x Saucony Shadow 5000 VHS

  • August 2nd, 2017
  • News

THE GOOD WILL OUT X SAUCONY SHADOW 5000 VHS skips the convenience of streaming and pays homage to a throwback media format…

Looking back, VHS is somewhat cumbersome medium, but ask anybody from the age of 25 and upwards, and they’ll probably tell you that the VHS era were the “glory days” of movie watching. Whether you were hitting up the video rental store on a Saturday night with ten tonnes of Butterkist or buying tapes from Woolworths, these bulky physical copies have definitely reached nostalgic throwback era, which has been duly picked up on by The Good Will Out for their forthcoming collaboration with Saucony.

Teaming up on the Saucony Shadow 5000, the technical running model first hit the shelves around which the peak of VHS tape popularity in 1989. Utilising the simple black VHS cassette as their main source of inspiration, the collaborative 5000 boasts a black upper constructed from satin suede to mirror its design, with a Saucony logo and heel tab taking shape in smooth leather alongside a predominantly mesh toe box and side panel. An array of branded hits takes shape across the model, including a debossed TGWO box logo, TV test pattern colour chart, and silver metallic “VHSaucony” logo around the heel section. The piece de la resistance comes via the classic control symbols of a tape player embroidered on the mudguard. A finishing touch is then added with an eject symbol fitting perfectly on the insole. The “VHSaucony” is also applied to a trucker hat and t-shirt for a mini apparel accompaniment. 

The release is packaged in a video tape recorder box designed by Hollis Brown Thornton, which comes complete with a custom sticker pack. The first customers through the door will also receive an original VHS tape featuring a real movie gem from the ’80s, so don’t be late if you’re in Cologne this weekend…

THE GOOD WILL OUT X SAUCONY SHADOW 5000 VHS will release exclusively at THE GOOD WILL OUT store in Cologne, Germany on SATURDAY 5 AUGUST. Find out more on the release by following the banner below.

The Good Will Out x Saucony Shadow 5000 VHS The Good Will Out x Saucony Shadow 5000 VHS The Good Will Out x Saucony Shadow 5000 VHS The Good Will Out x Saucony Shadow 5000 VHSGood Will Out x Saucony Shadow 5000 VHS

Good Will Out x Saucony Shadow 5000 VHS

Good Will Out x Saucony Shadow 5000 VHS