Diadora x AFEW V7000

501.171769

Desires are met with the upcoming AFEW x DIADORA V7000 HIGHLY ADDICTIVE collaboration, as the prescription drug inspired images and a campaign video are teased online. Following on from HANON’s Midnight Express edition of the V7000, the ‘90s runner is given a drug-addled spin by legendary German footwear retailer, Afew. It’s the first time Diadora and Afew have bumped heads, so there’s no half stepping here. Keeping things strictly medicinal, the retailer wheel out Head Scientist of the Sneaker Research Institute in Düsseldorf, Dr. Wefa, in a bid to banish that cold turkey footwear feeling by offering up a shoe that delivers a daily dose of “sneaker high”.

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13 MAY 17 - 00:00 BST
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