KENDRICK LAMAR X REEBOK CLASSIC LEATHER LUX OLIVE

The partnership presents the classic in a premium olive green leather, representing the old saying from Lamar’s hometown, Compton, that ‘mixing Red and Blue makes Green’, meaning that when opposing groups of people – specifically gang members – unite, they can inspire and encourage growth. The Red and Blue of course refers to the gangs that have historically been prevalent in Compton, thus the Classic Leather Lux capsule communicates Lamar’s neutrality and desire to bridge the divide.