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Mizuno Brand
Meticulous craftsmanship made Mizuno one of the most important players in the activewear scene. Established in Japan more than 100 years ago, the legacy of the Mizuno brothers continues to innovate the segment through the introduction of cutting-edge technologies.
The devotion to promoting a healthy lifestyle through its high-quality sportswear is what makes Mizuno a premium brand.
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WAVE Technology
A comfortable running experience is guaranteed with Mizuno Wave Technology. The midsole incorporates thermoplastic plates inspired by waves' natural movement. They absorb and distribute impact energy evenly by providing high stability and reducing joints and knee stress. Enjoy Wave Technology's support, cushioning and responsiveness with the Wave Rider, Wave Prophecy and Wave Mujin models.
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Shop allThe History Of Mizuno
1906
Rihanchi and Rizo Mizuno founded 'Mizuno Brothers Ltd' in Osaka, Japan. Rihachi had been deeply influenced by American baseball culture, so they started creating baseball-themed clothing, gloves, and footwear to popularize the game in Japan.
1920's - 1930's
The company expands its athletic footwear line. By growing its product line, Mizuno can now serve athletes' equipment and footwear needs. By the end of the 1930s, the Technology Development Division is established.
1940's - 1960's
Mizuno starts producing tennis equipment after the end of WWII and continues its expansion in different sports lines. In 1965, with the world's first moulded soccer cleats, Mizuno revolutionized soccer footwear by eliminating external studs and improving traction and stability.
1980's - 1990's
In the early 80s, the 'Runbird' logo is designed. The company enters the running shoe market by producing performance-oriented shoes. Mizuno Wave technology was introduced in 1997 into this shoe's midsole to enhance cushioning, stability, and energy dispersal.
2000's - 2010's
With Mizuno Wave technology, the Wave Rider becomes an enduring line of running shoes known for their performance and comfort. With Mizuno's Wave Prophecy series, Mizuno's Wave technology offers stability and support, further cementing Mizuno as a market leader.
Mizuno Today
Through its Technology Development Division, Mizuno continues to demonstrate its commitment to innovation and performance. In addition to enhanced cushioning and energy return, ENERZY midsole technology introduced in 2019 boosts athletes' running experience.
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